LOGIC: Getting paid quickly and more often is always good! Start preparing your business to be ready for this new technology-it will change the way customers shop.  You can adapt your marketing campaign to take advantage of people’s impulse to buy.

There are a lot of resources and articles out there telling businesses to pay attention to location-based networking or to maximize their social media presences, but there is a lack of information on the monetary benefits of these investments. Mobile payments, however, are a great way for businesses to make money.

Read the full article here

LOGIC:  Technology can make doing business easier, but be sure to keep it “professional”.  Not every client wants to be your friend- be sure to respect that boundary.  These tips apply to all forms of business communication, too.

Unfortunately, the freedom presented by the latest mobile devices also provides opportunities for workaholic business owners, go-getter employees and demanding clients to frequently cross the line between professional and way-too-personal behavior. Have you lost sight of professional smartphone etiquette? Here are some rules of engagement to keep in mind.

Read full article here

]]> http://smallbusinesslogic.com/archives/6794/feed 0 http://feeds.mashable.com/~r/Mashable/~3/XwYOvgDzCWs/ http://feeds.mashable.com/~r/Mashable/~3/XwYOvgDzCWs/#comments Wed, 15 Dec 2010 20:34:11 +0000 Erica Swallow http://mashable.com/?p=470881 The Better Profiles Series is supported by Gillette. Learn more about Gillette and its products at Gillette.com.

With more than 85 million members in more than 200 countries, LinkedIn is a professional social network worth using, understanding and…

LOGIC:  Many small businesses start, or are run, from home offices.  Many people are not prepared for the isolation of working for themselves. Coworking can help imitate the office environment without having to answer to “The Boss”.  This is also the way to have office space for a fraction of renting your own space.  Many of these spaces don’t just offer desk space; they have copiers, can receive packages/mail, and offer conference meeting space- all the traditional office amenities without the capital investment.

Coworking has been growing in popularity since the phrase was coined around 2005. Almost every major city has at least one space, and most spaces have options that allow you to drop in for a day or two before committing to a monthly or yearly membership. Here are five signs that giving coworking a try might be a good idea for you.

Read the full article here

To be sure, many small businesses have had huge sales days and an influx of new customers, thanks to Groupon. "We've used a few other sites and no one even compares to the amount of sales we received when using Groupon," says Morgan Cullen, director of PR and marketing for Esther's Follies, a magic and comedy troupe in Austin, Texas. "They have every little step of the process laid out and it's very organized for their clients."

But not every business owner's Groupon experience is Utopian. Maybe they lost money. Or they didn't get as many customers as they thought they would. Or they had too many customers and were overwhelmed. Consider Jessie Burke, the owner of Posies Cafe in Portland, Ore., who in September 2010 shared on her company's blog that working with Groupon "has been the single worst decision I have ever made as a business owner."

So how do you effectively navigate the Groupon waters? Here are some tips for structuring your next deal.

Read the full article here

These five social approaches, though different in many respects, all have one thing in common: Each of the Fortune 500 use them to generate a profit. After all, they’re not using social media just to be social. They’re using it to make money.

In order to make money with social media, you have to set up your campaigns to be measured. And I’m not talking about simple metrics like number of followers or unique page views (although those are important). I’m talking about real metrics like leads generated, prospects converted and profits realized. Those are the kinds of metrics that enable you to track the success of your social media campaign on an ROI basis. And when you’re tracking your social media campaign on an ROI basis, you’re making your CFO happy (along with your CEO, your CMO and everyone else in your company).

?Read the full article here

Read the full article here

It’s easy to plan a squeaky clean social media strategy for your business when it’s on paper. But executing all of the day-to-day tasks involved in that strategy can be a different story — and a giant, tangled mess — without implementing processes to manage it.

Thankfully, there are plenty of tools and strategies that can help community management teams communicate with each other, stay on the same page, schedule posts and cooperate with other departments.

Before you launch your strategy, consider how you will manage the execution. These six steps can help get you started.

Read the full article here

Predictions abound for 2011. Developing a budget for your front and back office needs that adjusts to the ebb and flow of a changing business environment will help you manage your way through any conditions.

Read the full article here