LOGIC: LinkedIn is a great business online networking opportunity. This reminds us how to maximize those connections. The Apps really send it over the top and set you apart from the crowd!
We spoke with four LinkedIn aficionados to get their top advice on making the best use of these tools. Read on for their thoughts and let us know which tips you’d add for optimizing LinkedIn profiles in the comments below.
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LOGIC: This is good advice for any business that has a big sale, or ramps up their marketing!
To be sure, many small businesses have had huge sales days and an influx of new customers, thanks to Groupon. "We've used a few other sites and no one even compares to the amount of sales we received when using Groupon," says Morgan Cullen, director of PR and marketing for Esther's Follies, a magic and comedy troupe in Austin, Texas. "They have every little step of the process laid out and it's very organized for their clients."
But not every business owner's Groupon experience is Utopian. Maybe they lost money. Or they didn't get as many customers as they thought they would. Or they had too many customers and were overwhelmed. Consider Jessie Burke, the owner of Posies Cafe in Portland, Ore., who in September 2010 shared on her company's blog that working with Groupon "has been the single worst decision I have ever made as a business owner."
So how do you effectively navigate the Groupon waters? Here are some tips for structuring your next deal.
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LOGIC: This just drives home the concept that small business can leverage the same technology as big business. Most social media outlets are free, so if you are willing to put in the time and energy, you can have the same results as Fortune 500 companies. Make a social media marketing plan, and work in for 6-12 months. Be sure to factor in how to measure ROI- new customers, increased sales, etc. Not all social media will work for you; evaluate and refine your campaign over time.
These five social approaches, though different in many respects, all have one thing in common: Each of the Fortune 500 use them to generate a profit. After all, they’re not using social media just to be social. They’re using it to make money.
In order to make money with social media, you have to set up your campaigns to be measured. And I’m not talking about simple metrics like number of followers or unique page views (although those are important). I’m talking about real metrics like leads generated, prospects converted and profits realized. Those are the kinds of metrics that enable you to track the success of your social media campaign on an ROI basis. And when you’re tracking your social media campaign on an ROI basis, you’re making your CFO happy (along with your CEO, your CMO and everyone else in your company).
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Three cheers for whoever thought up Small Business Saturday. Small business is the backbone of business in any country, in any industry. Small business owners are the ones who think up the crazy new ideas that become the mega businesses. So what makes a Small Business Rock Star?
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Yahoo News: Security News
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It’s easy to plan a squeaky…
In a beau geste for font designers and bespoke-font users, Typekit is now letting design teams bring custom fonts to the web.
The 
From self-funded 
